Written Plan – Digital Publishing – Item 1
Steven Rose – S2629731
Jason Nelson – 2806ART
Digital Publishing
27 – 08 – 2007
Written Plan – Item 1
Outlines
1) Genre of publication
2) Target audience
3) Site structure
4) Content
5) Project goals
6) Promotional strategies
7) References
Genre of publication
The Wicked Devil publication idea came from reading various men’s magazines, FHM (HREF1), GQ (HREF2), Men’s Health (HREF3), and Loaded (HREF4) magazines. These magazines have been extremely successful with the male genre interested in music, female models, sports cars, partying and other male publications related.
Target Audience
The demographical target is aimed at 18-30 year old single males. However, female readers are a secondary target as they sometimes have an interest in the male perspective. The geographical target is mainly at people in the south Queensland area. However, visitors of the Gold Coast will also benefit from this alternative guide. The psychographic aim is to target men that have an avid interest in an alternative way of life, with a personality trait that prefers the ‘off the beaten track’ lifestyle. Also, it is catered towards the male gender that also has an interest in learning more street knowledge/slang. This publication targets people with a behavioural pattern to frequently surf the web, looking for fresh ideas and to share own ideas with use of the comments box available.
Site Structure
Although the publication is presented in a WordPress blog engine that is formatted to display the most recent entry at the top of the page, the site has been structured differently using the Pages option in the Manage Pages tool bar or the links provided at the bottom of each page. This enables the user to navigate more freely around the site and select which category to read using the alphabetical page menu (tool bar).
Content
The images are from various personal photographs and Google images, edited with a target crosshair to create a Media Satire look. The Wicked Devil logo came from Dafont.com (HREF5) and fits in well with the devilish theme. Being an alternative publication based on partying, drinking, dating and other related articles, most of the content was gathered from the staff members of the Wicked Club Crawl (HREF6) party tour, here in Surfers Paradise. The categories are very general covering the most popular interests of the target market. These categories are as follows; · WILD – is an exciting section on how to have as much fun as possible. It is rebellious, comical and also has useful information on how to save time and money. · HOOK UP – is a very informative guide to helping guys meet the member of the opposite gender. There are lots of exciting and humorous techniques to use in this section.· PARTY – basically gives the avid party goer a very informative guide to saving money and finding the best venues in the area.· VIDEO – gives the viewer a real look at what goes on in Surfers Paradise with the use of YouTube footage. · GIRLS – has a couple articles focusing on the girls in this area.
Project goals
As stated in the home page of the publication, the Wicked Devil is designed to assist people in their alternative partying adventures. Although, it is directed at locals and visitors of the Surfers Paradise area, viewers from all over the World Wide Web can gain great entertainment and include their thoughts in the comments section. The Wicked Devil is a not-for-profit publication as the content isn’t main stream like most of the local establishments in Surfers Paradise. Most organisations in this touristy town are overseen by a governing body known as Surfers Paradise Management and it wouldn’t fit into their profile. However, some outlets would like this kind of publication and if so, it could lead to possible cross promotional purposes.
Promotional strategies
This can be achieved by the means of SEO (Search Engine Optimisation), with the submission to search engines such as Google and Yahoo. Along with these popular methods, contacting ‘off the beaten track’ establishments such as Swinging Safari and other alternative venues for free exposure would be a great opportunity to target the correct market.
References
HREF1: FHM magazine, retrieved on 21 – 08 – 07, via http://www.fhm.com.au/Site/NewHome.aspx
HREF2: GQ magazine, retrieved on 21 – 08 – 07, via http://www.gq-magazine.co.uk/
HREF3: Men’s Health magazine, retrieved on 21 – 08 – 07, via http://www.menshealth.com/cda/homepage.do
HREF4: Loaded magazine, retrieved on 21 – 08 – 07, via http://www.loaded.co.uk/
HREF5: Dafont.com, retrieved on 22 – 08 – 07, via http://www.dafont.com/blade-runner.font
HREF6: Wicked Club Crawl, via http://www.wickedclubcrawl.com.au
HREF7: Surfers Paradise Management, viahttp://www.surfersparadise.com/
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